PROJECT NAME
Shiluv Institute
ROLE
Character designer
Illustrator
TOOLS
Illustarator, Photoshop
Affter effects
OVERVIEW
Shiuv Institute for Family and Couple Therapy focuses on supporting families in the field of mental health. It offers its services at varying, primarily subsidized costs, tailored to each family’s income.
The sensitive and challenging topics the institute addresses may deter, alienate, or evoke negative emotions among clients.
By designing friendly characters and using cheerful colors, I created a visual language that conveys optimism. I drew inspiration from the world of dance, as relationships like dance require balance, movement, and connection. The graceful poses help the audience relate to the characters and form an emotional bond.
Supporting Illustration Assets
